What Men Don’t Tell Women about Business: Opening up the Heavily Guarded Alpha Male Playbook (John Wiley & Sons) would appear to be another eye-rolling self-help business book that tries to teach women how to understand men in business and how to swim with the sharks. However, a closer look reveals that the book is actually written by a self-confessed alpha male.
Breaking the code of silence, Christopher V. Flett has decided to give serious, ambitious women the scoop on how men think and behave in the business setting and how they view women in business.
A surprisingly entertaining book, What Men Don’t Tell Women about Business is not a glory story and neither is it a list of suggestions of how women need to change. The book is a frank and revealing conversation that empowers women to find success in an environment still dominated by men.
The book is organised into three sections. The first part covers the male point of view, giving a glossary of the terminologies men use; categories men give to people in the workplace and how men view business in general. The second section focuses on tackling the common mistakes a woman makes when dealing with men. Flett ends the book with a questions and answers section that summarises his key arguments.
Despite the title, What Men Don’t Tell Women about Business would benefit male readers as much as it would to all businesswomen out there. The book teaches you how to gain and maintain the trust of male colleagues, overcome poor treatment and make sure you get credit for your work.
This book begins an overdue conversation rather than war. A genuine portrait of the proverbial feud between man and woman, What Men Don’t Tell Women about Business offers a whole new light into the other gender stating facts that we never knew or knew but never understood.
One thing that would make this book a lot better would be to integrate some theories of personality. Just like John Gray's Men are from Mars, Women are from Venus, Flett unfortunately lumps all women into the detail-oriented (as opposed to big-picture-oriented) and feeling-oriented (as opposed to thinking-oriented) categories.
Flett is CEO and founder of the Flett group of companies, including Think Tank Communications Ltd. He claims to be a reformed alpha male, who has built business systems in his company that allow him to work primarily with a female clientele on business strategy.
Meanwhile, with media and digital technology developing at lightning speed, it would seem inevitable for the mechanics of marketing to advance as well. Organisations all over the globe are now looking at novel methods to reach and interact with consumers. DigiMarketing: The Essential Guide to New Media and Digital Media (John Wiley & Sons) comes at an opportune time of this marketing evolution.
Authored by OgilvyOne Asia president Kent Wertime and Chulalongkorn University marketing professor Dr Ian Fenwick, DigiMarketing boasts an impeccable author combination. While Wertime has a strong background as a global marketer with Ogilvy & Mather, Fenwick contributes a strong academic background combined with practical experience as MD of an Internet marketing company.
Despite covering topics of breakthrough technologies, this book is not a technical guide filled with jargons which only the digitally savvy can comprehend. Through clear and commonsense language, DigiMarketing is applicable to everyone interested in using these new channels to boost their business or personal marketing activities.
The book features 12 tenets of DigiMarketing as guideposts to present the do’s and don’ts of marketing. Each chapter is devoted to all the major digital channels being used, including explanations and practical examples of the major trends of today. However, the best feature of the book would have to be the thorough digital marketing planning framework that allows readers to develop their own digital marketing plans.
Overall, DigiMarketing is an excellent introduction to the exciting new world of online marketing. This well-rounded and comprehensive manual will be required reading for anyone who wants to grasp the rapidly evolving world of new media and digital media.